In 2019 the word woman is controversial.
We believe it's a black and white issue.
The campaign has begun.
We're very proud of the actions we've taken so far...
lighting up landmarks with the dictionary definition of woman
sharing news stories describing the harm done to girls
decorating statues with our t-shirt across the UK
creating banners and flags bearing the definition of woman
speaking directly to power in the UK and USA
demonstrating against Facebook, Twitter, and HRC in Washington DC
... and things coming up that we cannot share just yet.
What started as a few t-shirts has blossomed into a fightback against female erasure.
We know our attire brings women together because it's a visual sign of solidarity.
[We've created a campaign in which every item generates its own message as well as funding for our actions.]